Gibson Creates a New Destination in Nashville – American Songwriter

Get ready for a new musical experience in Nashville, Tennessee. Starting today, Gibson Guitars is celebrating the grand opening of their new must-see destination, the Gibson Garage

The exterior of the building—located in Cummins Station, at 209 10th Avenue South— gives no hint of the amazing displays that await inside. As you walk in the entrance, the center of the room is consumed by a live performance stage with a light up Gibson logo overhead. “This will be our launch platform to show what is coming, and a test platform,” says Cesar Gueikan, Brand President of Gibson. “We also want to showcase emerging artists.”

Rotating around the room and hanging overhead are almost 200 guitars moving through the air on a conveyor belt, creating a modern factory feel. The multiple TV screens situated around the room contain interactive touch screens, offering lessons and access to the multiple instrument lines offered by Gibson.